ROI Calculator
Calculate ROI, profit, and net gain on an investment using revenue, costs, and initial investment.
ROI
40.00%
Net gain: €1,400.00
Profit: €400.00
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How to use the ROI calculator
- Enter the initial investment in the project or campaign.
- Provide revenue earned and associated costs beyond invested capital.
- View ROI percentage, net profit, and absolute gain for the period.
What is it for?
The ROI calculator measures return on investment in marketing, equipment, training, or new products—translating results into a comparable percentage across initiatives.
Founders and managers use ROI to justify budgets: if one campaign returns less than another, data shows where to reinvest.
Combining revenue, costs, and initial investment yields clear metrics without manual formulas—useful in pitch decks, quarterly reviews, or vendor evaluation.
Frequently asked questions
What ROI is considered good?
It depends on sector and risk. Positive ROI means net gain; compare with alternatives (savings, other projects) and opportunity cost.
Can I calculate ROI for ad campaigns?
Yes. Investment = ad spend; revenue = attributed sales; costs = creative production or other direct channel expenses.
Are ROI and profit margin the same?
No. ROI relates gain to capital invested. Margin compares profit to total revenue. Both complement analysis.
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